This building contains over 150 affordable housing units; I think technically, they're apartments, but it seemed more like a half way house. There were some sketchy characters walking around.
The marketing plan for our current client - let's call them "Captain Hook" - is to focus on low-income and minority users; they're not shy about letting people know that this is their plan. We didn't know it, but we were walking right into the middle of Captain Hook's target market.
A few of the guys had on their Captain Hook jackets, showing off what I have to admit is a pretty cool logo. It started while we were gathering outside.
"Captain Hook! I just got you and I love you." Cool.
"Captain Hook! What are you doing here? I love you." We're putting up a new site. Thanks.
"Captain Hook! I should advertise for you. You guys sell to poor folks - I know lots of people." OK, that's a little weird. And yes, that is our target market, in fewer words than we prefer. Thanks though. [Half of our group had to ride in an elevator with this guy - I wish I could have squeezed on that car just to hear his advertising pitch and to see the looks on the faces of my team members.]
"Captain Hook! No credit check, so no one knows if I'm using a fake name. This is the best thing to happen to my business since the pager." Target market reached.
Anyways, back to the original reason for this story: building rooftops. Its been snowy here, so the views weren't the best on this day. But its always fun to be up there and pretend you're cool because you can look down on people.
That's a bridge in the not so distant distance.
But there was this!
Large, antenna array.
I've heard that those are the microwave links for all telephones from Portland to Seattle and San Fransisco and Boise and the rest of the world - it's how we stay connected here in Bridge City. It is shooting out thousands upon thousands of Watts at all times of the day. I was standing almost directly in front of it for, I don't know, 30 minutes. If I had a canary (or a radar badge), it would have been chirping out of control. And now I can't have kids - sorry wife :(
On a lighter note, our architect got locked in a stairwell and couldn't get out: the door at the top and to all the hallways were locked, the door at the bottom alarmed. He banged on a door for 30 minutes until one of the "residents" opened the locked door for him. If I were him, I don't know if I would be more annoyed that: (a) none of my "team" members noticed I was missing for 30 minutes or (b) my fate lay in the hands of a sketchy character in a sketchy building in a locked stairwell. He was surprisingly chipper for the experience. And he did say he found a bottle of wine in the staircase. I don't thik he took it, although I don't know why.
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